Søren Vigild Poulsen, “Becoming a semiotic technology – a historical study of Instagram’s tools for making and sharing photos and videos”, Internet Histories, 2018, 2: 1-2, pp. 121-139, DOI: 10.1080/24701475.2018.1459350
Abstract: (…) Drawing on a social semiotic multimodal framework, this article presents an analysis of selected tools in the Instagram mobile user interface from 2010 until 2017. It reports on the findings of how tools changed quantitatively and qualitatively. Three interrelated developments are tracked: the number of tools, their semiotic representation and the potential meaning of these. Subsequently, the study shows that the Instagram application makes knowledge and skills available to a community of amateurs that used to be reserved for professional photographers. Thus, the study characterises the ways Instagram as a semiotic technology over time has facilitated and structured visual meaning-making. Read more