30 March 2023 to 31 March 2023
Black Box, Maison des Sciences humaines
11, Porte des Sciences
L-4366 Esch-sur-Alzette
Entrée libre
Within the framework of the HIVI project, related to the history of online virality and supported by the Luxembourg National Research Fund (FNR) (C20/SC/14758148), this conference, organised by Fred Pailler and Valérie Schafer (C²DH, University of Luxembourg), will analyse the role that platforms and diverse stakeholders (i.e., celebrities, entrepreneurs, companies, politicians, NGO, journalists, activists, users, etc.) play in the spread, diffusion, circulation or moderation and invisibilisation of digital content.
It will intertwine case study based approach and more theoretical ones, and question methods, audiences, formats, discourses, reception, etc. to better unfold the complexity of viral contents and the key notion of influence.
March 30, 2023
14.00 Welcome
14.30-17.15 Influence Everywhere
Chair: Alexandre Coutant
14.30-15.45
The domestic life turning viral. The female emancipation of cleaning influencer
by Raffaella Scelzi
Can we learn about the Holocaust in 60 seconds? Memetic Modes of historical storytelling on TikTok
by Tom Divon
15.45 Break
16.00-17.15
Influencer Creep: The Platformization Of Art Worlds
by Sophie Bishop
Individual attachment and player’s virtual assets circulation in a Massively Multiplayer Online Games
by Bruno Vétel
17.15 Break
17.30-18.30 Keynote by Richard Rogers, “Deplatforming and the politics of removal”
(moderation by Fred Pailler)
Dinner
March 31, 2023
9.30 Keynote by Tommaso Venturini, “Memecry: repetition-with-variation in online subcultures”
(moderation by Valérie Schafer)
10.30 Break
10.45-12.30 Politics of influence
Chair: Catherine Tebaldi
Is virality a digitally native concept? Issues for history of information flow and political debates
by Maël Pegny
Reactive communities and affective hype: a methodological proposal to seize the formation and circulation of ‘anti-system’ assertions on a Youtube channel
by Nelly Quemener
Playing hide and seek with the algorithm: a story of shadowbanning and abusive censorship on TikTok
by Thibault Grison
12.30 Concluding remarks
Lunch