Conference Virality, platforms and influence

30 March 2023 to 31 March 2023

Virality, platforms and influence

Black Box, Maison des Sciences humaines
11, Porte des Sciences
L-4366 Esch-sur-Alzette

Entrée libre

Within the framework of the HIVI project, related to the history of online virality and supported by the Luxembourg National Research Fund (FNR)  (C20/SC/14758148), this conference, organised by Fred Pailler and Valérie Schafer (C²DH, University of Luxembourg), will analyse the role that platforms and diverse stakeholders (i.e., celebrities, entrepreneurs, companies, politicians, NGO, journalists, activists, users, etc.) play in the spread, diffusion, circulation or moderation and invisibilisation of digital content.

It will intertwine case study based approach and more theoretical ones, and question methods, audiences, formats, discourses, reception, etc. to better unfold the complexity of viral contents and the key notion of influence.

March 30, 2023 

14.00 Welcome 

14.30-17.15 Influence Everywhere

Chair: Alexandre Coutant 


The domestic life turning viral. The female emancipation of cleaning influencer 

by Raffaella Scelzi

Can we learn about the Holocaust in 60 seconds? Memetic Modes of historical storytelling on TikTok

by Tom Divon 

15.45 Break 


Influencer Creep: The Platformization Of Art Worlds 

by Sophie Bishop

Individual attachment and player’s virtual assets circulation in a Massively Multiplayer Online Games 

by Bruno Vétel

17.15 Break 

17.30-18.30 Keynote by Richard Rogers, “Deplatforming and the politics of removal”

(moderation by Fred Pailler)


Virality, platforms and influence

March 31, 2023

9.30 Keynote by Tommaso Venturini, “Memecry: repetition-with-variation in online subcultures”

(moderation by Valérie Schafer)

10.30 Break

10.45-12.30 Politics of influence 

Chair: Catherine Tebaldi 

Is virality a digitally native concept? Issues for history of information flow and political debates 

by Maël Pegny 

Reactive communities and affective hype: a methodological proposal to seize the formation and circulation of ‘anti-system’ assertions on a Youtube channel 

by Nelly Quemener 

Playing hide and seek with the algorithm: a story of shadowbanning and abusive censorship on TikTok  

by Thibault Grison 

12.30 Concluding remarks 


© Université du Luxembourg 2021. All rights reserved

© Université du Luxembourg 2021. All rights reserved

© Université du Luxembourg 2021. All rights reserved

© Université du Luxembourg 2021. All rights reserved