Virality and conviviality
Piia Varis, Jan Blommaert, “Conviviality and collectives on social media: Virality, memes, and new social structures”, Multilingual Margins, 2015, vol. 2/1. PDF available Abstract: There is a long tradition in which ‘phatic’ forms of interaction are seen as (and characterized by) relatively low levels of ‘information’ and ‘meaning’. Yet, observations on social media interaction patterns … Continued