CfP: Book on Online Virality

The book Online Virality, edited by Valérie Schafer and Fred Pailler within the frame of the HIVI Project (, aims to focus on the many ways we may think about online virality, historicise it and analyse the circulation, reception, evolution of viral born-digital content. Virality, information circulation and content sharing always intertwine a heterogeneous arrangement of material, … Continued

Discover a Meme (4): Do the Harlem Shake!

By Jessica Pereira Creation 2012 and 2013 are interesting years for filmed memes involving music and dances. There was the “Gangnam Style”, a hit song by Psy. It inspired people to film themselves while doing the horse dance that the singer performed in his music video. “Call Me Maybe” by Carly Rae Jepsen and “Wrecking Ball” by Miley Cyrus were viral songs too. These birthed … Continued

Défis européens partagés

Ce livre numérique est un projet collectif initié par la professeure Valérie Schafer dans le cadre du séminaire Digital Europe et mené par les étudiants de deuxième année du Master en histoire européenne contemporaine (MAHEC) de l’Université du Luxembourg. Les chapitres de cet ouvrage collectif portent sur des thématiques européennes sensibles et amplifiées en ligne, … Continued

Discover a meme (2): “Leave Britney alone!” and the #FreeBritney movement

By Jessica Pereira  Creation “She’s so lucky, she’s a star, but she cry, cry, cries in her lonely heart, thinking: If there’s nothing missing in my life, then why do these tears come at night?” – Lucky by Britney Spears.  In this song of the year 2000 Britney Spears shared her discontent with her life as a celebrity. All … Continued

Participatory Culture

Jean Burgess, Joshua, YouTube: Online Video and Participatory Culture, Cambridge, Polity Press, 2009. “Burgess and Green show how, over its more than a decade of existence, YouTube’s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to … Continued


For the second day of our Reading challenge, let’s suggest a french reading : Divina Frau-Meigs, « Les youtubeurs : les nouveaux influenceurs ! », Nectart, 2017/2 (n° 5), pp. 126-136. DOI : 10.3917/nect.005.0126. URL :

© Université du Luxembourg 2021. All rights reserved

© Université du Luxembourg 2021. All rights reserved

© Université du Luxembourg 2021. All rights reserved

© Université du Luxembourg 2021. All rights reserved